Competitive analysis and benchmarking are essential tools for startup founders looking to carve out a unique position in the market. Understanding your competitors, their strengths, and their weaknesses provides valuable insight that can inform your business strategy, product development, and marketing approach. While competition may seem intimidating, a structured analysis allows you to uncover opportunities and refine your offering to stand out. Here’s how founders can conduct an effective competitive analysis and benchmarking.
How to Conduct Competitive Analysis and Benchmarking
